12/8/2023 0 Comments Typo definition example![]() ![]() Imitating is a lazy way to solve the creative problem. Most trends are short-lived: what is popular today may be outdated and seem ridiculous tomorrow. ![]() The use of two fonts is acceptable if they are different for a company name and a slogan. Top companies tend to use one font and one color only for a good reason – the more fonts that are used, the messier the logotype looks. You should be able to reproduce your logo in a single color (black or white) and still recognize it.Specify logotype colors with CMYK or Pantone references to make sure the colors will be reproduced correctly once the logo is printed.Photoshop is not the best choice for that purpose because a logo needs to be scalable without losing quality. Design logos in vector applications, such as Adobe Illustrator.Your logotype should be readable within a few seconds. The clean font will let you reproduce your logo across various products and in all sizes, be it a large banner or a pen. If their solution is smart, you can learn from their experience. Your goal is not to imitate their logo but to analyze it carefully. Here are a few tips to help you choose the right font and color for your logo: So don’t send incorrect messages to your customers. Each color has its own subtext and can add some nuances to your message. Choose a font that is not based on personal preferences but keep in mind the spirit and features of your business instead.Ĭolors also play an important role. You need to determine what exactly you want to say using a font and whether it fits your design. It can be serious, careless, playful or refined. You see that each font has its own mood and personality which it transfers to your brand. Script type (looks like handwriting): elegant, creative, affectionate.Sans Serif (without serifs): modern, objective, clean.Serif (with serifs): respectable, traditional, reliable, comforting.All the basic fonts can be divided into a few types and each of them can have its emotional tone: Thousands of fonts are available nowadays, which makes it even more difficult for designers to choose a suitable one. It’s a good idea to interview objective outsiders for their opinion.īased on the research results and your deep understanding of your brand, you will have to make a few choices related to your logo look.įirst of all, be prepared to discuss the fonts. Will they understand your message? Try to think of all the associations that can come to mind when they see your logo.Where would they see your logo? It can be a website, ad banner, billboard or their neighbor’s t-shirt.Who are they? Their age, gender, and nationality are just as important as knowing your customers’ occupation, hobbies, and interests.There’s a great difference in what you are trying to drive through your brand and what your audience is expecting to receive. The next step is to get to know your audience. So make sure the name is self-explanatory enough not to confuse your potential customers. Secondly, the typographic logo will impact the brand name of your company. ![]() What message are you trying to deliver? Does the brand encourage action or is it more focused on triggering emotions? What will make customers turn to your service once again? After you understand your brand enough, you will be able to deliver the right message through your logo. Knowing your own brand and the value it drives to the customers is even more important than knowing your competition. It’s not the best idea to get down to design before you immerse yourself into your business essence. 5 Essential Typography Logo Design Tips Know your brand This article is for those who are looking for the ideas and inspiration in creating text logos. Professional and creative approaches can make your brand not only memorable but also trusted and loved. Typographic logos seem to be the simplest logo designs and the least creative. Typography in logos if utilized wisely can bring the desired balance between the two. A logo is often the first impression of the company, and it alone can affect the customer’s perception of the brand.Ī well-designed logo is a unique combination of business and art which is extremely difficult to achieve. Clever entrepreneurs and designers never separate the visual aspect from the substantial one. And it’s far from the company’s name arranged in a rectangular box. Creating a logo is more than creating a visual brand identification of a company.
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